Today the Web plays a central role in both online and offline shopping. A majority of consumers using the Internet for product research are undecided about what product they are going to purchase, according to an October 24, 2004, Jupiter Research Group report. And, the same reports shows that for every dollar spent online, six dollars are spent in stores or though a catalog or call center. The more product information a retailer or manufacturer can provide, the more likely a shopper is to buy - both online and offline.

TIE makes it simple for manufactures and distributors to provide compelling content for shoppers by leveraging product marketing content from the manufacturer Web sites and making it available for channel partners. Using TIE's Digital Channel Solutions, retailers and manufactures can make a wide range of existing content -- branded product information, comparison and selection tools, manufacturer-retailer showcases, and product/category search tools -- available to shoppers, without requiring them to leave the site. As a result, manufacturers can easily share Web content and applications with business channel partners to increase sales, improve branding, educate consumers, and make sure that the company's marketing message is delivered consistently and effectively. Partners also benefit with more completed sales, larger sales, and lower abandon rates.

TIE's Digital Channel Solution creates a dynamic link between manufacturer sites and their online channel partners; capturing existing content from the manufacturer's site and transforming and delivering it. Channel partners only need to add a single line of HTML code on the appropriate product pages. Content is continuously updated and new information is added automatically as soon as it's available.

TIE provides a turnkey solution for manufacturers and distributors who need to improve the way their products are marketed through the channel. The TIE Digital Channel solution compiles, reformats, integrates and customizes the content to meet the needs of each channel partner. TIE technology makes it possible for channel partners to use the content without an IT effort and with no ongoing maintenance.